Photoshoot Art Direction, Coke Stores

On-site art direction, apparel styling, & editing deliverables for Coke store’s seasonal photoshoots.

Worked closely with agencies to select models, locations, and propping for seasonal photoshoots that evoked the Coca-Cola brand in new, fresh perspectives. Shoots were designed around campaign themes, while still staying close to Coca-Cola’s brand standards. Created detailed style guides, moodboards, and logistical planning of photoshoots on the front end. Acted as the on-set stylist, In-house brand coordinator and art director on various photoshoots.

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Digital Design

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Global Licensing Partnerships, Coca-Cola